02 — Worked With
Trusted across India's textile houses.
Collections, strike-offs and production artwork signed off for domestic mills and international apparel brands alike.
Where craft meets the machine.
Surface pattern, colour, and AI-accelerated print design — seventeen years turning research into repeat, colour into approvals, and collections into contracts.
The numbers a design floor actually reports on.
Collections, strike-offs and production artwork signed off for domestic mills and international apparel brands alike.
A designer who came up through the machine — and now leads it.
I started in 2008 as a digital printer operator at Vipul International, learned colour and CAD on the floor, and grew into the manager who now signs off the collection at FFAB Textrend India. I pair couture-level taste with production reality — and treat AI as a studio instrument, not a shortcut.
Today I lead an 8+ person design team delivering 100+ collections a year.
My real lab-dip and strike-off discipline — watch the match happen.
Colour is where collections are won or lost. This is my actual colour-matching demo: reading the target, correcting to a controlled ΔE, and locking the strike-off so what leaves the RIP matches the approved standard on cloth. That discipline is how first-approval rates moved from 60% to 92%.
▶ Colour-matching demo · lab-dip → strike-off → approved standard
The production pipeline I own, end to end.
Build the motif and engineer a true seamless repeat that tiles cleanly at production width.
Reduce to a controlled channel/spot set, clean edges and traps — artwork the RIP can honour.
Derive coordinated colourways and lock Pantone / lab-dip references.
Run the strike-off, read it against the standard, correct to target ΔE, get first-approval sign-off.
Profile the printer, calibrate ink limits and curves so screen matches substrate.
First-metre check, in-run registration and colour QC, consistency across the full run and repeats.
One folk print, six steps — from the first motif to the finished garment.
Tap any step to see it. This is the same design followed all the way through: drawn on screen, separated into layers, matched to Pantone under D65 light, printed on calibrated profiles, QC'd against the original sample, and finally worn.
How a season becomes a signed-off collection.
Read runway, retail and regional signals — and the client's own sell-through — to define the season's direction.
Build the palette from forecast plus lab realities, anchored to Pantone and dyeable ranges.
Assemble references, textures and swatches into a tight visual thesis the client can approve fast.
Translate the board into original motifs and surface-pattern directions.
Extend into coordinated colourways and production-ready repeats. AI accelerates exploration — judgment stays human.
Reels from the studio floor — process, prints and colour, live.
A few short-form pieces from recent work — process clips, colour stories and finished collections, straight from the floor.
AI-forward: 40% faster velocity, first-approval up 60% → 92%.
Prints, colourways, CAD and on-model — the work that ships. Each piece went through the same pipeline: research, repeat, separation, strike-off, production.
The full CV, in whichever format your ATS prefers.
Seventeen years of textile design leadership on one page — experience, metrics, tools and references.
